Join your peers from the fifteen Global Engagement Index associations and other C-suite representatives of leading organizations to strategize about global engagement tactics and contrast your association’s performance. Understand the Index data, their implications for improved global relevance and operational capacity, and hear from associations who perform well according to the Index outcomes.
PROGRAM AT A GLANCE
Wednesday, June 8
- Welcome & Introductions
- Results of the Global Engagement Index
First public unveiling of the findings, implications for US associations and their global operations, key drivers for enhanced engagement and relationship strength
- Lessons Learned from the Global Engagement Index
In an interactive peer to peer discussion Index participating associations will share their overarching learnings from the Index and case studies, strategies and tactics for global growth and success
- Networking Reception
To stimulate idea exchange and networking, the Summit Reception will be held exclusively for the Summit attendees
Thursday, June 9
So now you have data and comparative benchmarks, how can you accelerate learning and apply them by adapting or changing strategy? Three key themes addressed by the Index and crucial for global growth success will be explored through peer to peer interactive discussions.
- Building an Attractive Value Proposition
How is value perceived by customers and members outside the USA? Review the critical importance of creating tangible benefits, products and programs that provide measurable results and are adapted to the needs of local markets.
- Market Development Strategies
Local relevance is key to global growth. How are associations delivering local relevance and higher ROI to their international members and customers located outside of the USA and what local social media and communications channels bring the best results
- Global Connections Lunch & Workshop
Explore the economic and market opportunities for your global growth with our Destination Partners
- Customer & Member Engagement Models
Where does your association lie according to our Engagement Model, and what about individual customer/member segments? Evaluate relevant touchpoints that define your member/customer experience and what is working or not.
MCI and Fair Control truly appreciate the support of the generous sponsors of the 2016 Global Engagement Summit:
Global Association Hubs: Dubai Association Centre, Visit Brussels, Singapore Exhibition & Convention Bureau, Destination DC
South Africa National Convention Bureau
Hilton Hotels Worldwide
Early Bird: $250 (Ends Wednesday, June 1, 2016 )
Regular $350 (Ends Thursday, June 9, 2016)
Doubletree by Hilton Washington DC-Crystal City
300 Army Navy Drive, Suite 300
Arlington, VA 22202
Located just 5 minutes from Reagan National Airport with regular (every 15 minutes) airport shuttle service.
MCI has secured a block of rooms at the Summit venue. To secure a discounted room, please visit the special Summit reservation site at: https://resweb.passkey.com/Resweb.do?mode=welcome_ei_new&eventID=15068314. The discounted room block ends May 16 or when it reaches capacity, so please don't delay in securing your room.
MCI has secured a discounted rate for parking in the venue garage (self-park only) for $19/day.