The Engagement Index measures the performance, relationship strength and outcome of engagement tactics as seen through the eyes of associations’ customers and members. The 2016 edition of the Global Engagement Index (GEI) specifically targeted the global community (customers and members based outside of the USA) of associations headquartered in the USA. More than 130,000 non-US members and customers from around the world have been consulted in English, Spanish, Portuguese, Japanese, Arabic and Simplified Chinese. The 2016 GEI provides associations with a valuable benchmark which illustrates how the global community perceives associations' value, performance and engagement efforts and an in depth analysis of what is driving relationship strength and engagement.
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